"The bad image of the political class is the first cause that holds back investors," said Jorge Morán, vice-president of La Finca, at the University of Navarra. However, according to the businessman, former CEO of Morgan Stanley for Spain and Portugal and maximum manager of Banco Santander in the United States between 2010 and 2013, he was optimistic about the new political scenario as he believes that "a fragmented Parliament will force to generate consensus" that will favor investment.

lecture Jorge Morán gave a speech entitled "The seven blessings and the seven curses of Spain and its Economics" at framework on the occasion of the celebration of the patron saint's day of the School of Economics and Business Administration e ISSA-School of Management Assistants. He stated that "much of the success of a country and a business depends on its ability to attract investors" and spoke of "the good and not so good reasons" to invest in the Spanish market.

Among the first Morán highlighted the low crime rates, the reliability of the judicial system and public administrations, a robust and well-regulated financial system, the quality of infrastructure and the lack of concern regarding immigration on the part of citizens, compared to other European countries. According to Morán, Spain has become one of the major investment destinations in the Anglo-Saxon world.

With regard to the causes that hinder investment, in addition to the image of politicians, he referred to political corruption, the precarious working conditions of young people, the over-dimension of low-skilled university graduates, unemployment and irregular immigration.

Jorge Morán is graduate in Economics and Business from ICADE in Madrid, has been a member of committee of Boston University and of committee of the school of International Office of Columbia University. In 2013 he received the doctorate honoris causa from Bentley University Business School.