On Friday, May 19, the exhibition 3CODESIGN_3R_Reducir_Reciclar_Reutilizar was inaugurated at the exhibition conference room of the Mixed Pavilion of the Pamplona Citadel. The director of the School of Architecture of the University, Carlos Naya; the director of Culture and Equality, Jorge Urdánoz; and the director of the high school Italian Culture of Madrid, Marialuisa Pappalardo, have presented this itinerant sample , which arrives in Pamplona as the first destination in Spain. Promoted by the Ministry of Foreign Affairs and International Cooperation of Italy, the exhibition is organized by the high school Italian of Culture of Madrid, in partnership with the City Council of Pamplona and the School of Architecture University of Navarra, with the support of the Italian Embassy in Spain. This sample has recently visited countries such as Romania and Bulgaria.

3CODESIGN, curated by Silvana Annicchiarico, aims to offer a representative overview of how the Italian design is moving, in line with the new demands of environmental sustainability, towards a real reversal of trend with respect to the modes of production and planning strategies applied throughout the twentieth century.

Through 54 pieces by internationally renowned designers, it offers a tour of the increasingly marked trend of the new Italian design , the 'ecodesign', which has as its main goal to contribute to the construction of a new ecology of the artificial. This trend aims to turn waste back into raw materials: it is a global and radical rethinking of that productive model that aimed at the overexploitation of resources; this means reconsidering all phases of planning and production, thinking immediately of objects and products that are repairable, reconditionable, reusable, sharable and recyclable.

"We are very pleased to bring to Pamplona, thanks to the partnership of the City Council and the School of Architecture of the University of Navarra, such a significant testimony of the new challenges undertaken by the Italian design ", says Marialuisa Pappalardo, Director of the high school Italian Cultural Center in Madrid. "This is not just a exhibition of design, but an increasingly necessary message to safeguard and respect the environment and future generations. Recycling, reusing and reducing is possible," she adds.

Instead of ending up in a container, the value of an object should remain in a circle and be continuously regenerated. The cardinal principles of the new 'ecodesign' based on the circular Economics are: reduce the use and waste of raw materials, but also mitigate the impact on the environment; recycle what has been used, starting with plastic; reuse and give a second life to scattered or seemingly obsolete products.

"The exhibition 3CODESIGN is part of a wide-ranging annual program of initiatives that we, as Italian institutions present in Spain, are promoting in different cities," said Benedetto Giuntini, acting Chargé d'Affaires of the Italian Embassy in Madrid. "We want not only to publicize the excellence of the Italian design , but also to create valuable opportunities for exchange and share experiences on innovative and increasingly sustainable production processes," he said.

The exhibition will be open to the public until June 25, 2023 in the Mixed Pavilion of the Citadel.

3CODESIGN, curated by Silvana Annicchiarico, aims to offer a representative overview of how the Italian design is moving FOTO: Courtesy