Carmen Beatriz Fernández, director of the political consulting firm Data Estrategia, participated in the roundtable 'United States after the elections' organized by the Program of Excellence of the School of Economics and the School of Communication.

Marcelino Miyares, founder of the Christian Democratic Party of Cuba, and Rafa Rubio, consultant political in DogComunicación and professor of Political Communication, also intervened in the roundtable moderated by the professor of the School of Communication and expert in Political Communication Jordi Rodríguez Virgili.

Polarization, Fragmentation, Bubble and speech of Hate. These were the keys that Rafa Rubio, consultant political and professor, threw on the analysis of the "how was it done?" of an "unattractive" American elections and in which social networks have played a crucial role. "One of the consequences of these elections is that the United States is totally polarized," Rubio affirmed in the analysis of social networks as one of the tools of disintegration: "Networks polarize and fragment. They allow us to create compact groups, communities of people who have a very strong cognitive distance".

Likewise, Rubio reinforced his theory that "not a single vote is won in the networks, but it is mobilized". The mobilization of the vote was a topic also addressed by Marcelino Mirayes, who analyzed the flow of the female and Latino vote in the state of Florida. "Trump won in Florida because of the white vote," he stated in his analysis of the change in the white vote throughout the campaign: "Trump started by attacking Mexicans and we thought that would be the end of his campaign, but no." Mirayes translated the Latino Republican vote as a sample of "rejection" by Latino immigrants who fear the arrival of new "competitors". However, he appealed to the need for "solidarity" in the American country, where "we are all immigrants".

However, "the important thing about these elections is not who has won, but who has lost," stressed Carmen Beatriz Fernández on the analysis of a simple graphic that went viral in networks days after the elections. 

"Trump has been able to maintain the flow of votes to the Republican party", said the political communication consultant, who emphasized "the millions of votes that have been lost along the way". These ballots, have manifested the "gap" that has been opening up in American society where "more and more people see themselves as independent" and therefore "did not find sufficient arguments to turn out to vote". The loss of Democratic votes, the leave participation of the population of color, the fall of the vote in swing states and the loss of participation in the counties, were the keys pointed out by the Data Strategy consultant who in addition to analyzing the fall of the Democratic vote wanted to highlight the influence of Trump in the media. The Republican candidate had corroborated the theory of the diary setting of the media being this the director orchestra of the speech political . "The media rejected Trump, but fed him."