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"Being", "knowing" and "doing": professionals who add up

REPORT

13 | 06 | 2022

STRATEGY 2025

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FotoManuel Castells

Education In other words, to offer students at Degree and postgraduate program a profound educational experience. This is one of the pillars on which the University's Strategy 2025 is based, and in which the project "teaching 360" is framed.

In the picture

Pepa Sánchez de Miguel and Unai Zalba coordinate the project "teaching 360" within the University's Strategy 2025.

"We live in a constantly evolving world. Many work positions of the future are still to be defined, the labor market is really changing. Therefore, it is essential to set a solid instructions of the person, allowing our graduates to adapt to different roles and responsibilities. A comprehensive, complete training is more necessary than ever," explains Unai Zalba, Deputy Director of the University's Quality and Innovation service.

For the last year, Unai has been coordinating, together with Pepa Sánchez de Miguel, director of the service, the project "teaching 360". His goal is that, in addition to the professional and scientific skills specific to each area of knowledge, University students develop the qualities that make them responsible citizens, with depth of thought, a critical spirit and an international perspective; capable of understanding their work as a service to others and to society. "The project will be approached from two levels of work. In the first, each institution must define the professional identity of its degrees (profile of graduate) and the corresponding learningmodel . In the second, a model of management of the teaching must be designed to facilitate the development of this model of learning. The first level will also be developed in partnership with the high school Core Curriculum", explains Unai.

And Pepa adds: "It is about determining the set of actions, methodologies and curricular and extracurricular activities, which make the student reach the desired profile of graduate. The cornerstone of any university is the knowledge that is transmitted to students. But it is also very important to teach the skills that enable its application and a set of vital attitudes that shape the complete professional," he says. "This is what we refer to as "being", "knowing" and "doing", the three dimensions that we understand make up a good professional", adds Unai.

"The cornerstone of any university is the knowledge that is passed on to students. But it is also very important to teach the skills that enable their application and a set of vital attitudes that make up the complete professional".

In this sense, the project has two key actors: the teacher and the student. "Although each centre will define its learning model in a general way, this has to be known by the teachers, who are the ones who are going to implement this model in their subjects," explains Pepa. And just as important as involving the teachers is ensuring that the student is familiar with model from the first year. "It is essential that student understands why classroom is using a specific methodology and not another, and that they understand how all the subjects and activities that are proposed to them during the four years of their degree program are aimed at providing them with a comprehensivetraining that will enable them to face their future," she adds. "This is the best way for student to be the protagonist of their own learning".

In the picture

The Quality and Innovation Service leads the project at partnership with the University's centres.

management and quality

Another facet of this project is the elaboration of a model of management of the teaching. "It is important to define how we are going to manage this teaching: how we are going to coordinate; how the different services and units of the centres are going to be integrated," explains Unai. "And this model of management will also be a model of quality assurance," he adds. "The model of management will ensure that we review every year how the different learning models are developing, to detect weaknesses and generate improvement plans. At the University we have a culture of constant improvement in the degrees. And this is also what this project will help us to do," says Unai.

Pepa also goes a step further and emphasises that quality and innovation go hand in hand. "Innovation does not mean changing the entire methodology professor or necessarily basing the entire teaching on new technological or methodological tools. Innovation is about improving the way students learn. And for this improvement to take place, it has to be supervised by mechanisms that guarantee its quality," he says.

"Innovation is not about changing the whole methodology professor or necessarily basing the whole teaching on new technological or methodological tools. Innovation is about improving the way students learn".

11 years of innovation projects professor

The Quality and Innovation Service has been promoting innovation projects for 11 years professor. Through an annual call for proposals, teachers can present their proposals in relation to one subject, or several, to improve teaching and student learning. Competitions to solve practical cases, complementary activities to encourage students' environmental awareness, work that allows them to take contact with the reality of business... The list of these projects is very long and constitutes a magnificent starting point from which to give new impetus to this project. "The learning model defined by each centre will establish the broad lines, so that these innovation projects professor with which the teachers are already working will gradually converge in this model", concludes Pepa.

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Professionals, from 1st

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Ruth Gutiérrez Delgado
Vice-Dean of Students
School of Communication

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Although the project "teaching 360" is led by the Quality and Innovation service, the actors core topic to carry it out are the Schools and schools. Such as, for example, the School of Communication. There, the Vice-Deanship of Students and the teachers who teach class in the first year have worked throughout this second year semester to detect possibilities for improvement in the teaching and the learning of student.

" academic staff would like the studentto understand that they gradually start to become a communication professional as soon as they arrive at School," explains Ruth Gutiérrez Delgado, Vice-Dean of Students. "For this, among other things, what we want to do is to "translate" the competences of the professional into aspects that can be inculcated in the disciplines, areas and contents they receive; that help to ensure that this image of the communicator is gradually embodied in the student," she adds. And to illustrate this, he gives some examples: "If the first thing a communicator has to learn is how to write, clearly the student of 1st grade has to start writing as soon as possible. The same applies to reading and thinking. What we teachers have to think about is what they have to do, what subjects are appropriate to their maturity, their abilities... Or if a professional, throughout their degree program, is going to need to learn to team up with others to build a network of work, we have to think about how to learn this from the first year onwards. If a journalist has to know how to attend to a press conference or transmit what his business says because he is dedicated to institutional communication, the student has to learn the official document from his first steps in the School".

After sharing their experiences, the professors detected some common "shortcomings", related to the cultural training of the students, to their way of being in the university itself and to the coordination between professors and the complementarity of the subjects. With these issues in mind, School has established some guidelines and criteria that seek to improve student learning in the three main areas of knowledge of Communication: 1) understanding current affairs (social, cultural, political...), 2) learning to write and 3) learning to think with judgement. Along these lines, the first year's academic staff has proposed a series of measures that will be implemented this coming academic year 2022/23. But once the academic year is over, it will be up to us to assess whether or not they have worked. 

"In our School there are two clear tensions: the one that attracts towards the more technical/practical, focused on the use of technologies and the practices that help to produce messages; and the one focused on reflection on what is happening nowadays, in the world and its connection with the cultural products that are born from communication and that change people's lives. At School Communication we aspire to be the place where these two tensions are integrated, through the disciplines we offer at student framed in an exciting vision of the world: truth must be sought, it can be told and it can be served through communication. This is necessarily reflected in the teachers and in the order of academic priorities, for example, from seemingly minor issues such as the schedule of a course to the curriculum and the contents of the Degrees", concludes Ruth.