More than 100 rectors and vice-rectors from 30 universities to discuss the impact of artificial intelligence on higher Education
The University celebrates the fourth edition of the Course on Strategic Management of Universities, with speakers from Harvard, Pennsylvania or Texas, among other institutions.

PhotoJoséJuan Rico/Image of one of the sessions of the International Reputation Week held in 2023 at the University's Madrid campus .
02 | 04 | 2025
The University of Navarra will hold in Madrid from June 4 to 6 the fourth edition of the Course on Strategic Management of Universities, aimed at university rectorial teams. Under the degree scroll "Artificial intelligence and university governance. How to understand artificial intelligence and its impact on university governance", it will bring together 120 executives from more than 30 universities from fifteen countries and five continents.
The program, organized by the Center for University Governance and Reputation of the academic institution, will analyze the transformative reach of AI and its impact on university institutions. To this end, it will be organized around four modules: Strategic Management; Understanding AI; Working with AI; and Leading with AI, which will be addressed by 14 experts in the subject.
The course will begin with a discussion paper by Alfonso Sánchez-Tabernero, Full Professor of Communication and former President of the University of Navarra, who will reflect on university governance. In addition, Peter Eckel, director of Leadership Programs at the postgraduate program School of the Pennsylvania University, will speak on strategic planning in the university; and Tania Rhodes-Taylor, Executive Director of Communications and External Affairs at King's College London, will focus on the development of the brand and reputation of universities.
The second block will focus on the value that AI brings to university governance and will feature, among others, a discussion paper by Klara Jelinkova, Vice President and Chief Information Officer at Harvard University, who will highlight approaches to integrating cutting-edge research and technology into the academic curriculum and operations of the organization.
The module "Working with AI" will include sessions by Jesús López Fidalgo, director of the Institute of data Science and Artificial Intelligence-DATAI of the University of Navarra, who will present how to incorporate AI to achieve strategic objectives; and Daniel Peña, President of the University Carlos III of Madrid between 2007 and 2015, who will discuss how to incorporate AI in the improvement of the core topic processes of the university.
Finally, the "Leading with AI" module will feature Karl Miller Lugo, vice president for development and alumni relations at the University of Texas at San Antonio, who will talk about strategies and innovations to boost fundraising at universities; and Nuria Oliver, director of the ELLIS Alicante Foundation, who will discuss the ethical challenges of artificial intelligence in decision making. The program also includes Sampsa Samila, Marta Elvira, Julián Villanueva and Juan Manuel del Toro, professors at the IESE Business School of the University of Navarra.
The course sessions will be in Spanish and English, with simultaneous translation system for the attendees.
Centre for University Governance and Reputation
The Center for University Governance and Reputation at the University of Navarra promotes training and research related to the governance and reputation of higher Education institutions. Its goal is to promote training and research activities on university management and governance, corporate reputation and intangible asset management in higher Education institutions. Numerous rectors, vice-rectors, deans and academic managers from all over the world have collaborated in its initiatives.