"The world is already changing radically. In 2030 a trillion things will be connected," said Vicente Muñoz at the University of Navarra. The director of Internet of Things Telefónica participated as speaker in the II workshop of Big Data, organized by the School of Economics and the Institute for Culture and Society (ICS) of the academic center.

The increase in mobile devices, the connectivity between them and the massive generation of data are a potential business for many companies, said Muñoz, who ventured that "we will generate more knowledge than ever".

For his part, Daniel Peña, director of the high school Mixto Universidad Carlos III de Madrid - Banco de Santander en Big Data financiero (IFIBID) highlighted the lack of knowledge on the huge amount of data that exist in our country, and the scarce research in this: "The questions that can be solved with the amount of data that we have are unsuspected".

As a premise to data analysis, Christine Choirat, of the Data Scientist at Harvard T.H. Chan School of Public Health, stated that "to approach Big Data you should start with a scientific question and try to use the data to answer it, not the other way around." At the lecture 'Big Problems. Big Data' he shared his massive data analysis in public health at Harvard University, where he links hourly pollution emissions from all U.S. power plants to over 40 million data.

Similarly, Tomasa Rodrigo, economist in the Emerging Economies Transversal Analysis Unit of BBVA Research, pointed out the importance of incorporating "new skills" to adapt to this new area: "You must combine knowing how to extract information, analyze it and communicate it".

The hyperrealities of the future

The digital revolution of Big Data will affect, among others, the business world and the university Education . "Today the top three companies in the world are so thanks to the benefit they get from the huge amount of data", highlighted Daniel Peña. During the next decade most industries will change their business model , added Vicente Muñoz, who shared some upcoming "hyperrealities", such as templates that will monitor the behavior of athletes or cars that will make decisions in real time based on obstacles at 60 miles.

Engineers, security experts, computer programmers and emotional intelligence analysts are some of the specializations that will be in demand in the future, according to Tomasa Rodrigo, because "experts who know how to enrich data analysis will be needed". In addition, professionals will be required to have skills such as creativity, co-innovation, the ability to renew themselves and emotional intelligence, said Vicente Muñoz.

Daniel Peña, for his part, stressed the responsibility of legislating the ownership and use of data in order to avoid "social inequalities" or abuses of information. A responsibility, according to Muñoz, that falls on governments, citizens and businessmen and of which there will be awareness "the more we talk about it".