Five challenges for protocol in times of equality, sustainability and pandemic.
A University course has studied the changes that protocol has undergone as a result of the pandemic and the modernization of society.
PhotoManuelCastells/Professor Daniel Bartolomé
09 | 09 | 2021
"The protocol, even the official one, is ceasing to be corseted. The protocol is modernizing as society does". So says Professor Daniel Bartolomé, co-director of the summer course 'Breaking Social Uses: protocol in a Century of Change', which has been given by ISSA School of Applied Management at the University of Navarra.
Programmed as part of the summer courses organized with the partnership of the Government of Navarra, it was held on September 1, 2, 8 and 9 in the afternoons.
As stated by María Carmen Erviti, co-director of the course, "over the course of 8 sessions, the course has presented the most current panorama of protocol with new, more egalitarian and sustainable trends, and has dealt with all the novelties brought by COVID-19".
In this regard, Professor Bartolomé pointed out some of the challenges that protocol must face in this new era of change:
1 - Combine design and event planning with health safety (limitation of attendees/participants, hiring of large spaces).
2 - To involve the attendees in the safety of the event through compliance with the established hygienic measures (use of masks, safety distance, temperature taking, request for personal data when entering -National Identity Card, issue telephone...-. The event is possible thanks to the mentalization and awareness of everyone.
3 - The pandemic has posed a challenge to rethink new activities and formats in the organization of events, which has expanded and enriched the field in a very positive way.
4 - The pandemic has led to the implementation and generalization of the use of hybrid events , which has enabled the meeting and attendance to attract a large number of attendees from different geographical locations. In this sense, the protocol must adapt to on-line communication, which is making both the forms of calls and attendance more flexible.
5 - The pandemic, the prevailing partner-political values, the sustainability of the planet..., have redefined our way of interacting with others and with our environment, and protocol must adapt and respond to these new synergies that are being imposed on society.
