PHOTO: Antonio Olza

Professor José Luis Orihuela presented today his new book 80 claves sobre el futuro del periodismo (80 keys to the future of journalism), which includes several texts published from April 2009 to March 2011 in his blog Digital average Weblog, of abc.es.

The fragments included in the book, which include comments from renowned journalists and academics from Spain and Latin America, form an inventory provisional of the great challenges facing the media and journalism in the 21st century.

"The improved journalism will come out ahead, the one that contextualizes, report really and knows how to compete with the new free formats offered in the network", said the professor, who added that "it is necessary to overcome the old informative paradigms and adapt ourselves to the new models of communication".

In the presentation of the book also participated the professors of the School of Communication Paco Sancho and Charo Sádaba, co-authors of the work. The latter alluded to recent statements by the president of Google Spain in which he said that there are only three years left before the web phenomenon begins to disappear to make way for smartphones, the mobile future.

For his part, Francisco Sancho reflected on the revolution in journalism "which we are witnessing almost without realizing it" and pointed out the importance of not overreaching in some parameters. reference letter Referring to "citizen journalism", he said that it will always be just another information source .

José Luis Orihuela.

Photo: Antonio Olza

José Luis Orihuela holds a PhD in Information Sciences and is a professor at School of Communication at the University of Navarra. He is a member of committee publishing house of Perspectivas de la Comunicación, of committee publishing house of Communication & Society and partner of abc.es. He is also the author of Mundo Twitter. Una guide para comprender y dominar la plataforma que cambió la network (2011), La revolución de los blogs ( 2006) and co-author of Blogs (2005), Comunicar para crear valor (2004), El futuro de la televisión en España ( 2000), Introducción al design Digital (1999), Quién cuenta la historia ( 1999) and Estrategias de marketing de las empresas de televisión en España (1997).