Investment manager Francisco García Paramés answered questions on finance from students at School in Economics. Afterwards, Ignacio Ferrero, Dean of School, and Nuria Iturriagagoitia, president of PlusValue, were in charge of moderating the presentation of the new investor's book, which brought together nearly 700 people in the Baluarte.

At the Baluarte's exhibition conference room , Francisco García Paramés, who is considered the best professional fund manager in Spain, held a quotation with the students of School of Economics. In this informal meeting , prior to the presentation of the fund manager's new book, the students asked questions about how to get started in the world of investment and where to go to find information to help them prepare their own analysis. Paramés shared his concerns and experience with them staff: "I didn't know what I was going to do with my life, my Philosophy has been to open myself to all possible paths until I found what I liked at IESE.

One of his current illusions, as he himself indicated, is that of promote a greater financial culture, away from the traditional circuits. Paramés advised students on the importance of cultivating themselves through reading, something to which, he confessed, he devotes most of his time workshop. He also stressed the need to work on one's own development staff : "To invest well, the right personality is more important than the right knowledge. I bring absolute peace of mind, and that can be taught".

Regarding future investments, Paramés pointed out that "everything that is new and novel has an additional risk in the business world", so he advised against investing in the new technologies sector, while he favored value companies such as BMW.

Ignacio Ferrero, Dean of the School of Economics, and Nuria Iturriagagoitia, president of PlusValue, led, minutes later, the presentation of Paramés' new book: Investing for the Long Term deadline. My experience as an investor. Throughout the evening, they engaged in a colloquium discussion about his understanding of investing, his worst moments as a manager and his vision of the current economic status . 

"The secret of knowing how to invest consists in controlling your emotions more than having high intellectual capacities. Emotions distort reality. They betray us. That is why, in our sector, "most of the time clients are wrong when it comes to investing. It is empirically proven that when the stock market rises is when there are the biggest inflows of money and when leave is when there are the biggest outflows". "Going against the tide is complicated, it is difficult to break away from the herd. But you have to do what you have to do," he said.

Paramés shared with the attendees his theory, of which he is a staunch advocate: valueinvesting. Philosophy investment consists of looking for good companies at good prices and waiting for the market to recognize their value.  

The manager also stressed the importance of patience and knowing how to wait, the keys to a profitable investment. In this sense, he explained the "magic" of compound interest "time is our best ally", he said.