2013_11_28_FYL_Maria Roca, Miguel Escámez and Alejandro Camarés are the winners of the first edition of publicARTE XIX.
2013_11_28_FYL_Maria Roca, Miguel Escámez y Alejandro Camarés son los ganadores de la primera edición publicARTE XIX
Maria Roca, Miguel Escánez and Alejandro Caramés winners of the first edition of "publicARTE XIX".
They had the paintings of 19th century authors they had seen on class and challenge to turn them into a fictitious advertising campaign.
The 34 works submitted were subjected to a double process of evaluation: an external jury, formed by Ignacio Jesús Urricelqui Pachotechnician of the Museo del Carlismo de Estella and researcher of the Chair of Heritage and Art of Navarre and the doctoral student Laura Torre Vall. And an internal jury: the students themselves, who evaluated the work of their classmates and cast their vote by secret ballot.
The external jury gave the same issue votes to the works of Maria and Miguel. And the 3rd year students of Degree History, or the double Degree History and Journalism decided to give the award to Alejandro Camarés.
Maria Roca was inspired by John Constable's "Salisbury Cathedral from the Meadows" (1829-1835). The pictorial process consisted of two phases: the painter captures the first impression of the immediate emotions conveyed by the landscape and elaborates a second work from the sketch: the expressiveness decreases, but the definition of the objects increases.
The campaign is for "Ópticas Rouzaut" and uses the painting in both versions: the sketch and its subsequent elaboration. The poster contrasts both works in order to distinguish the less defined - the sketch - on the outside of the glasses and a sharper one - the second work- on the inside of the glasses. This simulates the enhanced view of the landscape through the lenses. The motto: "You decide how you see reality".
For his part, Miguel Escánez used the painting "The Walker on a Sea of Clouds" (1888) by Caspar David Friedrich. His proposal was for the brand "The North Face", whose slogan is "Never stop: exploring". He included the coordinates that correspond to the National Park of Saxon Switzerland, around Schandau, which is the landscape depicted on the canvas.
Alejandro Caramés chose Van Gogh's "Skeleton smoking a cigarette" (1885-1886). The motto, "May I be buried with my Luckies", would be the yearning of a man who expresses his desire to continue smoking that brand of cigarettes even after he dies.
What these students liked the most was the opportunity given to them by Professor Javier Azanza to reinterpret a 19th century work of art. "Studying history allows you to be creative," says Maria.