Creating the luxury experience, an meeting to celebrate talent and build community
Tradition lives on. That's why last Thursday ISEM once again brought together its alumni community for a meeting special meeting . Under the degree scroll the luxury experience," it combined knowledge, creativity, and reunions in the midst of the pre-Christmas season. This year, the "En Bruto" gastronomic space in the center of Madrid served as the setting for alumni different graduating classes, who filled the conference room hugs, greetings, and the excitement of seeing each other again.
03 | 12 | 2025
The evening began with a roundtable three professionals whose careers are deeply linked to the world of luxury: Bruno Arnau, director Acierta architecture studio; Sofía López-Quesada, partner and co-founder of Wozere Studio; and Silvia Brandão, founder of the boutique catering company BeChic. Moderated by ProfessorPedro spanish medical residency program, the speakers shared their vision of what luxury means today, how to create a unique experience, and what brands expect from them when they are faced with creative campaigns, architectural projects, or events that seek to stand out. Their answers resonated with the audience, many of whom are linked to the fashion and luxury sector, generating a lively conversation on the subject.
At the end, Marta Torregrosa, director of ISEM, took the floor to thank everyone attendance toast the Alumni community. Her words served as a reminder that ISEM is much more than an academic center. She also took the opportunity to wish everyone present a Merry Christmas before the cocktail reception.
The warm atmosphere, lively conversations, and desire to reconnect created the perfect environment for continuing to share memories, work news, and personal projects.
The dessert, position BeChic, became one of the highlights of the evening, as Silvia Brandão surprised everyone with trompe l'oeil tomatoes, a dessert originally designed for Loewe in homage to its iconic "Tomate" bag. Amid laughter, anecdotes, and new contacts, the event once again achieved its goal: to strengthen a community that grows every year and keep the ISEM spirit alive.
