Multiópticas, TENDAM, PDPAOLA, Texfor, Fashionalia and Saga Furs, projects of consultancy service of FBA

Despite the circumstances, the activity professor of the Executive Master in Fashion Business Administration (FBA) continues online with total normality and this is demonstrated by the traditional presentation of the consultancy service projects of the students of Master's Degree. In May, the XVII promotion of the FBA defended their projects virtually before a jury made up of professionals from the fashion industry.

The jury was composed of Alberto Durán, director general manager of Durán Exquse; Silvia Soler, director of ISEM's Expertise Hub; and Clemente Hernández, consultant fashion and co-founder of signature of consultancy service 3M3.

This course, the students had to face the technological challenges proposed by group TENDAM; the communication issues raised by Saga Furs; the search for customer loyalty of Fashionalia and the best location of PDPAOLA; the internationalization plan of Multiópticas; and the strategic issues of Texfor.

Get to know the projects:

Texfor (Confederation of Textile Industry)- In this project, students conducted an exhaustive analysis of the strategic importance of textile industries and manufacturers for retail brands in Spain. For the analysis, they conducted research, in-depth interviews and online surveys with professionals from both sides: suppliers and retailers.

PDPAOLA- The Spanish jewelry brand PDPAOLA has been analyzed by FBA students to study and propose the best location to establish the first flagship store of the brand in Spain. The goal of this project of consultancy service was to study where this first store should be installed, with the mission statement to build loyalty to PDPAOLA consumers but also to recruit new customers who do not yet know the brand.

TENDAM- With the "project Mercurio", the FBA students propose a flexible and easy payment method for online stores on group, with the goal to improve the experience of Username as well as to transform the use of this new tool into an increase in sales. Based on a study of the different online payment options at European level, the market was analyzed from two perspectives: convenience and flexibility.

Fashionalia- The goal of this project of consultancy service was to help the marketplace Fashionalia to achieve customer loyalty after the first purchase, in order to achieve an increase in purchase frequency. Among the actions carried out for the study, the students implemented a real survey to consumers who had purchased in recent months in Fashionalia.

Saga Furs- In this project, the students studied how other industries strongly related to animal products communicate to their consumers, to rethink their vision of animal welfare and propose different alternatives to Saga.

Multiópticas- FBA students have submitted a internationalization plan to Multiópticas. The project includes an expansion plan, a marketing plan, a guide of training and support to the store sales team, as well as numerous references to the rules and regulations legal of the proposed country for the international expansion of the eyewear brand.