ISEM Fashion Business School hosted the Global Fashion Management Conference 2026, the world's reference letter forum reference letter research

From July 16 to 18, Madrid became the global epicenter of academic thought on fashion, business, and artificial intelligence. ISEM Fashion Business School hosted the Global Fashion Management Conference (GFMC) for the first time, the most important international forum for researchers and academics in fashion business, management, and marketing.

The GFMC is organized on a rotating basis between Asia and Europe. It has been held in major European fashion capitals such as London (2014), Florence (2015), Vienna (2017), Paris (2019), Seoul (online, 2021), and Milan (2024). On this occasion, Madrid was chosen to host the meeting brings together more than 200 researchers from over 40 countries each year.

The program also brought together the world’s most prestigious academic journals on fashion, marketing, and business—including the *International Marketing Review*, *Tourism Review*, *Asia Pacific Journal of Marketing and Logistics*, *Journal of Global Scholars of Marketing Science*, and *Journal of Global Sport Management*— along with their editorial teams, offering programs of study the opportunity to programs of study their programs of study publication.

The position was position Global Alliance of Marketing & Management Associations (GAMMA) and the *Journal of Global Fashion Marketing*, led by Professor Eunju Ko (Yonsei University, South Korea), in collaboration with ISEM Fashion Business School as the host business school.

Under the theme “Marketing and Management in the Era of AI-Driven Fashion Transformation,” the 2026 edition explored how artificial intelligence is transforming marketing, management, and innovation in the fashion sector: from predictive analysis of consumer behavior to design and the digital personalization of the shopping experience.

The program also featured Óscar García Maceiras, CEO of Inditex, who attended ISEM Fashion Business School and delivered a lecture the congress topic .

ISEM Fashion Business School, host of congress

Among the events on the program, on Saturday, July 18, submission were accepted submission Pedro del Hierro International Fashion Science Award (IFSA), award research award research by ISEM Fashion Business School and sponsored by Pedro del Hierro, which recognizes career achievements, research excellence, and the generation of knowledge in the field of fashion science at the international level. The award went to Yuniya Kawamura, a professor of sociology at the Fashion Institute of Technology (State University of New York) and one of the leading voices in the study of fashion as a cultural, social, and symbolic phenomenon. Her training a solid academic career with programs of study the Bunka School of Fashion and training the Fashion Institute of Technology, enabling her to bridge the gap between sociological theory and the realities of the industry. Her most influential work, *Fashion-ology* (2004), is an reference letter for understanding fashion as an institutionalized system, and it introduces the famous distinction between clothing as a material object and fashion as a symbolic and cultural construct. In addition, he has conducted pioneering research on Japanese youth subcultures, processes of legitimation within the global fashion system, qualitative methodologies applied to the study of clothing, the dynamics of cultural consumption, and contemporary phenomena such as sneaker collecting.

The congress also congress other awards recognizing the excellence of the research presented during its sessions. The Youngone Best Conference Paper Award went to Jin Jeong and Sebin Lee ( Hanyang University) and Silvia Pérez-Bou (ISEM Fashion Business School, University of Navarra). The Gaetano Aiello Best Conference Paper Award recognized Raffaele Albani (University of Pisa), Riccardo Rialti ( University of Siena), and Yihua Yu (Yonsei University). In the Best Conference Paper Award category, the Premier Award was presented to Marta Massi (Athabasca University) and Alessandra Ricci (SDA Bocconi), while the Excellence Awards were presented to Akinori Ono, Jianing Yu, and Ryohei Kitazawa ( Keio University), along with Makoto Ono ( Meiji University); Andy Hon Pong Wong (Royal College of Art); Yerim Kim (King George V School), Joonheui Bae, and Minjung Cho (Hong Kong Polytechnic University); and Neulonbit Oh (Yonsei University).

The Best Doctoral Colloquium Paper Award went to Stephen I. Ukenna ( University of Reading). The Best Track Chair Award recognized Sandra Loureiro (ISCTE-Instituto Universitário de Lisboa) with the Premier Award, and Huanzhang (Neo) Wang (Jiangnan University) and the team consisting of Ryuta Ishii ( Ritsumeikan University), İlayda İpek (Dokuz Eylül University), Mai Kikumori (Ritsumeikan University), and Fabian Bartsch (Montpellier Business School). The Excellent Service Award recognized the work of Teresa Sádaba and Pedro [ spanish medical residency program], both from ISEM Fashion Business School, and the Best Reviewer Award was presented to Filipa Rosado-Pinto (ISCTE-Lisbon University Institute and BRU-IUL), Sanghee Kim (Texas Tech University), and Qi (Jasmine) Jiang (Yonsei University).

The congress sponsorship TENDAM and Multiópticas, partner companies of ISEM Fashion Business School, which are thus supporting an meeting puts Madrid on the global map of research .