"The presenter is not as necessary as people think."
Lorenzo Milá, with Communication students of the University of Navarra
Lorenzo Milá, presenter of the news program "La 2 Noticias", visited the University of Navarra. Milá held a lively colloquium with the students of the School of Communication who attended his lecture.
During the meeting, the popular presenter confessed that he came to this profession completely by chance. Lorenzo Milá began studying Biology, "until I realized that this degree program was not for me. Fortunately, I realized it soon...".
Influenced by his sister, the veteran journalist Mercedes Milá, who used to invite her colleagues to dinner at home, Lorenzo was "infected by that world": "I arrived with the illusion of making an interesting shortcut, consisting of reaching the world of nature through journalism, that's why my point of view differs from conventional journalism".
And, judging by the results, it seems that his intentions have come true: "La 2 Noticias" is characterized by its commitment to social issues, including ecology. In this regard, he comments: "I've been very lucky to work in a program like this because it allows me to be myself. grade final product feels the way those of us who make it feel.
I'm on the right track when...The peculiarity of his news program lies in giving very limited time to politics and what can be seen in other news programs, in favor of a greater social coverage of what "nobody gives": "We try to put ourselves in the viewer's shoes when it comes to work, to broadcast what really interests the public. We try to put ourselves in the viewer's shoes when we work, broadcasting what really interests the public. Only when what interests the viewer interests me is when I'm on the right track.
"I think that in the rest of the news media they look at ours with perplexity. The orthodox sector sees us as weirdoes and is not interested in us.... But bothering the orthodoxy is good because that's how we move forward, although what's really good is that several formulas coexist, that there are different ways of telling the same story".
His informal style (he always presents without a tie) also contributes to his reputation as an unconventional journalist: "I believe that the presenter is not as necessary as people think, he only plays one role, not all the roles". That's why his interventions are scarce throughout the 25-minute newscast, "although sometimes it can give the impression that the blocks we broadcast follow one after the other without a common thread", he explains.
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