"In fashion, effort, perseverance and enthusiasm are important, but, above all, knowing how to reinvent oneself".
Nacho Aguayo, director creative director of Pedro del Hierro and Cortefiel Mujer, accompanied the students of the Executive Master in Fashion Business Administration during their first day at ISEM.
Photo /Nacho Aguayo is the current creative director of Pedro del Hierro and Cortefiel Mujer, both brands belong to group Tendam.
28 | 09 | 2020
Nacho Aguayo, director creative of Pedro del Hierro and Cortefiel Mujer, spoke in first person to the students of the XVIII promotion of the Executive Master in Fashion Business Administration (FBA): "In this lecture I am going to tell you everything I would have liked to talk about when I started studying fashion". In this sense, Aguayo revealed what, for him, is the core topic of success in this industry: "In fashion it is important the effort, perseverance and enthusiasm, but, above all, knowing how to reinvent yourself".
Through testimony based on her own experience in brands such as Carmen March, Felipe Varela, Inditex and Loewe, Aguayo encouraged the students to learn to adapt and not get comfortable: "You must be hungry for more and curious to find new ways to grow". In addition, she launched them a challenge against those who say that in fashion everything has been invented: "It is in your hands to prove that this is not so, will you help me?"

Fashion is design and industry
Nacho Aguayo welcomed the FBA students to the world of fashion, a Master's Degree that, in the words of the creative, "perfectly reflects that fashion is design andindustry; and that will provide you with a solid and comprehensive training to join a relevant, innovative and exciting sector".
The XVIII promotion of the Executive Master in Fashion Business Administration (FBA) is formed by a total of 50 students from 10 different nationalities. Part of group comes from countries such as Argentina, China, Colombia, USA, El Salvador, Philippines, Mexico, Peru and Puerto Rico. In addition, the heterogeneity of the degrees from which the new FBA students come from is also striking: Business Administration and Management; Criminology; Communication; Law; design; Economics; Philosophy; Physiotherapy; International Business; Journalism; Psychology; advertising and Public Relations; International Relations and Translation and Interpretation; among others.