2018_10_30_ARQ_charo_izquierdo
Charo Izquierdo, director of Mercedes Benz Fashion Week in Madrid, visit la School of Architecture
"The only way to get ahead and succeed is through differentiation. You need a added value"
The students of the Degree in design of the School of Architecture of the University of Navarra were able to attend last October 23 to a lecture given by Charo Izquierdo, director of Mercedes Benz Fashion Week and lifestyle fairs in Ifema. She was accompanied by designer Jesús Lorenzo, who specializes in leather fashion design .
Izquierdo went through the latest trends in the fashion sector and, more specifically, in the trade fair sector, one of the fundamental agents in the retail sales and production process. "Fairs, like the rest of the fashion world, must adapt to the new generation, which buys on line. Therefore, we are trying to 'digitalize' the fair itself, to find a new business model ".
The communication expert predicted a good future for fashion and future designers: "Today there are many more ways to reach the public than a few years ago. A designer must set a goal, decide what subject designer wants to be and work hard. He has the world at his fingertips.