Fifty speakers, academics and professionals from around the world will share best practices in corporate and university reputation at the University of Navarra. From October 3 to 6, the headquarters of postgraduate program in Madrid will host the International Reputation Week, a congress aimed at professionals from the world of corporate governance, reputation and the management of intangibles in institutions, companies and universities.  

The deadline of registration is open and available at the following link. To date, a hundred people from institutions in 20 countries have registered. The congress is organized by the Center for Governance and Reputation of the University of Navarra and Corporate Excellence - Centre for Reputation Leadership. The event has the sponsorship of Telefónica, Banco Santander, DKV and Trust Maker, and with the partnership of World 100 Reputation Network, European Foundation Society and Education, CYD Foundation and CRUE.

The International Reputation Week presents a approach multidisciplinary with conferences, works in group, round tables and dialogues. Among other issues, the congress will present ideas and best practices on how to protect and cultivate reputation through corporate governance; how to design ESG strategies to strengthen reputation, public engagement and legitimacy in the environment; and how to increase the intangible value of corporate communication. 

"With this congress we want to reflect and share experiences on how financial aid good corporate governance, inspired by reputation, can help create relevant, credible institutions committed to the progress of society," says director of congress, Santiago Fernández-Gubieda, of the Center for University Governance and Reputation at the University of Navarra. 

Ángel Alloza, CEO of Corporate Excellence - Centre for Reputation Leadership says: "it is a privilege to participate in the co-organization of this meeting together with the University of Navarra. This conference is a major international milestone in the field of reputation and will allow the exchange exchange of views between professionals and academics on how to build, nurture and protect such a valuable asset as reputation. To this end, the double vision offered is essential: the university and the corporate one. Both scenarios must move forward together and contribute to an excellent management of reputation".

congress Among others, Violina Rindova, professor at the Southern University of California; Joep Cornelissen, professor at the Rotterdam School of Management; John Tomasi, professor at Brown University and president of Heterodox Academy; Paul Andrew, vice president of Communication at Harvard University; Gloria Origgi, philosopher and writer; Kirsty Walker, Vice President at University College London; Jane Chafer, vice president of CASE; José Bogas, CEO of Endesa; Juan Manuel Cendoya, Vice President of Santander Spain and director General Communication, Corporate Marketing and programs of study at Banco Santander; María Luisa Martínez Gistau, Director of Communication and Institutional Relations at CaixaBank; María Such, Reputation & Responsible Customer Experience Director BBVA; Marina Chinchilla, Deputy Director of Administration at the Museo Nacional del Prado; Ángel Alloza, CEO of Corporate Excellence; Alfonso Sánchez-Tabernero, Full Professor and President of the University of Navarra (2012-2022) and Juan Manuel Mora, director of the Center for University Governance and Reputation.