A thesis of ISEM Fashion Business School creates a theoretical model that explains what are the essential skills of a luxury and fashion business
Isabel García Hiljding empirically contrasts the proposals derived from the new model using the LOEWE case study.
Photo /Isabel García Hiljding defended her thesis doctoral dissertation at ISEM Fashion Business School.
04 | 12 | 2019
"The artisanal know-how, the creative director and family heritage are source of competitive advantage within luxury and fashion companies". This was stated by researcher Isabel García Hiljding who defended the doctoral thesis "The essential capabilities of luxury and fashion business . The case of LOEWE" at ISEM Fashion Business School. This research becomes the fourth doctoral thesis defended at the School.
Given the major changes in the current business environment, this thesis is based on the idea that "the luxury and fashion sector is no stranger to these changes, and these companies have been pushed to compete in increasingly complex environments where the process of adaptation is core topic". To achieve long-term survival and generate a competitive advantage, according to Hiljding, "luxury and fashion companies need the right resources and capabilities, know how to identify them correctly and implement strategies to exploit them properly".
In this sense, the specific objectives of the thesis are, firstly, to formulate a new theoretical model that allows the application of the Resources and Capabilities Theory to the business of luxury and fashion; and, secondly, to empirically contrast the new model through the LOEWE case.
PhD in Applied Creativity
Isabel García Hiljding holds a degree in Business Administration from the University of Navarra and an Executive Master in Fashion Business Administration from ISEM Fashion Business School. She has developed teaching work in the business school itself, where she has also worked in the department of development, leading international relations, the implementation of new programs and Alumni. Currently, she is the coordinator of Atelier by ISEM, the first accelerator of FashTech companies in Spain.
Jorge del Río, director academic of the Executive Master in Fashion Business Administration of ISEM, was in charge of directing this thesis together with Lourdes Susaeta and Paula von Wachenfeldt. The defense tribunal was composed of Paloma Almodóvar, Amalia Descalzo, Simone Guercini, Joaquin Javaloyes and Cristina Sánchez-Blanco, who awarded the grade of A.
This research is part of the doctoral program in Applied Creativity, promoted by the School of Architecture, the School of Communication, ISEM Fashion Business School and the Museum University of Navarra, which aims to promote the study and establishment of creative processes in industries that require this skill for their activity.
